The last decade has seen a monumental struggle for vaping companies to gain acceptance and even the chance to present their products to the general public. Politicians, regulators and tobacco companies have regularly ridiculed the industry and tried to keep it under wraps. While at the start of the century a move in favour of vaping began to gain momentum nobody could have guessed the speed at which vaping has taken the consumer market by storm.
However, even though the industry is now readily accepted by consumers around the world it has taken some time for politicians and regulators to even consider the potential benefits. So, after a raft of positive comments from politicians and health bodies around the world, why is vaping suddenly fashionable?