Wednesday, 20 August 2014

Legal challenge to EU Tobacco Products Directive

It is something which many in the electronic cigarette industry have been waiting some time for, a legal challenge to the ongoing EU Tobacco Products Directive. Those inside the industry have always believed it was just a matter of time before the European Union was taken to task over its heavy-handed and allegedly ill-advised Tobacco Products Directive. So where does this leave the European electronic cigarette industry and could this legal action really be successful?

Opening the floodgates

As we await further confirmation of the ongoing legal challenge the European Union will be running scared with a court of law likely to make public the facts, figures and professional advice used to create the EU Tobacco Products Directive. There have been rumours for some time that the original research note on which the advice was based was misconstrued with the author even stepping forward to suggest his words had been taken out of context and used to push forward with a predetermined policy.

Wednesday, 13 August 2014

Bulk-Buy Option on OK Eliquids

While many of you have already tried our award-winning OK Eliquid flavours we have had a number of requests for a bulk buy option for both traditional and fruit flavoured eliquids. We are pleased to announce that you are now able to buy the full range of OK Eliquid flavours in batches of five bottles at a discounted price and free of delivery charges. This will ensure that the next time you're OK Eliquid bottle runs dry you will have a replacement to hand!

We have also introduced a new pick and mix option whereby you can choose any five bottles from the full range of OK Eliquids. It seems that many of you would like to try different eliquid flavours and what better way than with the five bottle pick and mix option which is very simple to use. This option would also make a perfect gift for a friend or family member who uses eliquid or perhaps somebody who is looking to do so in the future.

Monday, 11 August 2014

When will the FDA confirm future electronic cigarette regulations?

Despite the fact that we are now more than six months over a two-year investigation into the electronic cigarette industry, there is still no definitive word when the FDA will introduce new regulations. Just a few weeks ago the administration announced a number of proposals which were very quickly put out to consultation (indeed the consultation period was extended) and we await further news of the future structure. At this moment in time it is unclear when the actual regulations themselves will be laid on the statute books but there could well be some hurdles to overcome.

It was interesting to see just last week that in excess of 20 US state attorney generals contacted the FDA demanding further restrictions and regulations on electronic cigarette sales. Indeed they also called for a ban on the 7000+ eliquid flavours now available despite the fact that these have proven to be very popular with former tobacco cigarette smokers who have switched to their electronic cigarette counterparts.