Tuesday, 30 December 2014

How many tobacco cigarette smokers will switch to electronic cigarettes?

As we approach 2015 there will be many tobacco smokers around the UK looking to reduce their tobacco intake and also reduce their expenditure. While electronic cigarettes cannot legally be marketed as quit smoking aids there is no doubt that many people are looking to switch from tobacco cigarettes. The UK is now home to in excess of 2 million regular electronic cigarette users and we can only guess how many people will switch in the New Year.

Why are people switching?

There are many reasons why people are looking to switch from tobacco cigarettes to their electronic cigarette counterparts. These include: –

Cost savings

When you consider that a disposable electronic cigarette costs in the region of five pounds and is the equivalent of 20 tobacco cigarettes, this works out at that an equivalent price of 25p per tobacco cigarette. As we all know, a packet of 20 cigarettes in the UK can now cost upwards of eight pounds per packet which equates to 40p per cigarette. The situation is even more attractive when you bear in mind the cost of e liquid.

Tuesday, 14 October 2014

OKCigs: OFFER on Eliquids

Dear Customer

Re: OFFER on Eliquids - Buy 5 bottles and receive an extra 5 bottles free!

Buy five pick and mix eliquid bottles (including tobacco flavours) and get an extra five free!

Simply add 2 x batch of 5 pick and mix eliquid bottles to your shopping basket then add your preferred mix to the order notes. Remember, these can be the same flavour or a mixture of tobacco and non-tobacco flavours, the choice is yours! Enter the STOPTOBER1 code when you checkout and you'll only be charged for 5 bottles.

Wednesday, 1 October 2014

Are you up for this year's Stoptober?


It means joining thousands of other smokers who are all stopping smoking for 28 days. Just pop your name on the petition and you'll be part of the gang. It's a great campaign by the NHS who offer free support tools to help. Remember = you are five times more likely to stop for good after managing to stay away from tobacco for a month!

This 2014 campaign has another angle too: 'Swap the smokes for jokes'. British comedians, including Paddy McGuinness and Al Murray are touring the country encouraging people to sign up.

Do it! Let us know how you get on.

Sign up to Stoptober

Thursday, 25 September 2014

OK Electronic Cigarette StopTober Promotions


While the official launch of StopTober 2014 is still a few days away, here at OK Electronic Cigarettes we have released our StopTober promotions early due to ongoing demand from our customers. Our StopTober 2013 campaign was more successful than we could ever have imagined and the signs are that StopTober 2014 will be even better beating the figure of 160,000 UK tobacco cigarette smokers who reduced or eliminated tobacco from their lives.

So, what can you expect from the OK Electronic Cigarette StopTober promotion?

While many people are now sampling the array of eliquids available today there is still great demand for disposable electronic cigarettes and rechargeable electronic cigarettes. Therefore, we have attempted to bring together our core products offering three specific promotions during StopTober which include: –

Wednesday, 10 September 2014

Are you ready for StopTober 2014?

It is estimated that StopTober 2013 helped in excess of 160,000 people reduce their tobacco cigarette intake. This assistance took in an array of different products but one of the more prominent over the last few years has been electronic cigarettes. The fact that electronic cigarettes do not contain the 4000+ toxins which are present in the modern day tobacco cigarette obviously has health benefits which are being supported by an array of research into electronic cigarettes.

So, what is StopTober?

The StopTober campaign was created to encourage smokers to give up tobacco products for the month of October. Statistically if you're able to give up for a full month then you have a far greater chance of giving up tobacco cigarettes in the longer term. There are many websites covering the StopTober 2014 campaign giving you statistics and details of how tobacco smoke impacts your body and your health. Indeed it is estimated that electronic cigarettes could save up to 50,000 lives per year in the UK by reducing the tobacco cigarette intake of thousands of smokers.

Wednesday, 3 September 2014

Are politicians finally warming to electronic cigarettes?

Over the last couple of years the electronic cigarette industry and politicians have been at loggerheads with regards to the future potential for the industry. We have seen rumours, speculation and in some cases untruths circulated and published as "fact" without the necessary data to back these up. There has been speculation that governments around the world are priming the electronic cigarette industry as the next big tax income stream although to date no national government and no local government has been brave enough to do this.

Interestingly, the last few days have seen speculation that some politicians at least seem to be warming to electronic cigarettes. News that a legal challenge to the European Union Tobacco Products Directive was not challenged by the UK government, instead it was passed to the European Union Court of Justice, surprised many. So, what does this mean?

Wednesday, 20 August 2014

Legal challenge to EU Tobacco Products Directive

It is something which many in the electronic cigarette industry have been waiting some time for, a legal challenge to the ongoing EU Tobacco Products Directive. Those inside the industry have always believed it was just a matter of time before the European Union was taken to task over its heavy-handed and allegedly ill-advised Tobacco Products Directive. So where does this leave the European electronic cigarette industry and could this legal action really be successful?

Opening the floodgates

As we await further confirmation of the ongoing legal challenge the European Union will be running scared with a court of law likely to make public the facts, figures and professional advice used to create the EU Tobacco Products Directive. There have been rumours for some time that the original research note on which the advice was based was misconstrued with the author even stepping forward to suggest his words had been taken out of context and used to push forward with a predetermined policy.

Wednesday, 13 August 2014

Bulk-Buy Option on OK Eliquids

While many of you have already tried our award-winning OK Eliquid flavours we have had a number of requests for a bulk buy option for both traditional and fruit flavoured eliquids. We are pleased to announce that you are now able to buy the full range of OK Eliquid flavours in batches of five bottles at a discounted price and free of delivery charges. This will ensure that the next time you're OK Eliquid bottle runs dry you will have a replacement to hand!

We have also introduced a new pick and mix option whereby you can choose any five bottles from the full range of OK Eliquids. It seems that many of you would like to try different eliquid flavours and what better way than with the five bottle pick and mix option which is very simple to use. This option would also make a perfect gift for a friend or family member who uses eliquid or perhaps somebody who is looking to do so in the future.

Monday, 11 August 2014

When will the FDA confirm future electronic cigarette regulations?

Despite the fact that we are now more than six months over a two-year investigation into the electronic cigarette industry, there is still no definitive word when the FDA will introduce new regulations. Just a few weeks ago the administration announced a number of proposals which were very quickly put out to consultation (indeed the consultation period was extended) and we await further news of the future structure. At this moment in time it is unclear when the actual regulations themselves will be laid on the statute books but there could well be some hurdles to overcome.

It was interesting to see just last week that in excess of 20 US state attorney generals contacted the FDA demanding further restrictions and regulations on electronic cigarette sales. Indeed they also called for a ban on the 7000+ eliquid flavours now available despite the fact that these have proven to be very popular with former tobacco cigarette smokers who have switched to their electronic cigarette counterparts.

Monday, 21 July 2014

July Newsletter - OK Cigs: New flavours for summer + double reward points


Enjoy our new tropical tastes this summer.

We have plenty of fresh e-liquid flavours to give you that cool shisha-effect. Try watermelon, blueberry, vanilla and even Pina Colada! There are 12 to choose from. And we've still got all our regular favourites - bold, gold, light, menthol, tobacco zero – to pick too. Check our flavours below:-


Thursday, 17 July 2014

OK Cigs voted favourite in independent survey of UK’s top 5 e-cigarette brands

OK Cigs has just been voted the most preferred electronic cigarette for ‘taste and feel’ in an independent consumer survey.

Zero Six conducted the research to determine the product preferences of existing and potential electronic cigarette users. Participants tried the UK’s top five brands: E-Lites, Njoy, Vype, OK, and Nicolites and rated each for flavour and feel using similar nicotine strength disposable e-cigs for each. OK easily took first place as favourite with over 95% of participants classifying OK e-cigs as ‘Good’ or ‘Very Good’.

Friday, 27 June 2014

Free car charger with every OK rechargeable electronic cigarette!

Good evening,

Weekend offer

Over the weekend of 28/29 June you will receive a free car charger when you buy a rechargeable electronic cigarette.

The car charger is very simple to use and will ensure that you have a fully charged electronic cigarette on the move. Check our range of rechargeable electronic cigarettes and grab yourself a bargain today.

If you have any questions or queries please give us a shout and we will get back to you asap.

Kindest regards from,

The OK team

Tobacco bonds under pressure as electronic cigarette sales rise

There have been a number of reports this week regarding the $90 billion plus tobacco bond market which appears to be struggling in light of a decline in tobacco cigarette sales with more people now taking up electronic cigarettes. This is creating a very difficult situation for a variety of US state authorities who put together an agreement with large US tobacco companies in 1998 to pay annual compensation to cover additional healthcare costs.

These annual payments, which were agreed prior to the rise in electronic cigarette sales, are directly based upon tobacco cigarette sales in the US. As you can imagine, while sales of tobacco cigarettes have reduced by an average of 3.4% per annum since 2000, many experts believe this rate could increase to around 7% in the medium term. So where does this leave tobacco bonds?

Monday, 16 June 2014

Could the US ecig market be worth $4 billion a year?

Over the last few months has been intense speculation about the future of the US electronic cigarette market which is now estimated to be worth around $1.5 billion. While there are a number of regulatory changes on the horizon, with the FDA finally announcing its plans just a few weeks ago, there is a growing belief that significant short to medium-term growth could see electronic cigarette sales overtake their tobacco cigarette counterparts. So, how much could the US ecig market be worth in the short-term?

A research note published recently suggested that growth of 24.2% per annum is achievable between 2014 and 2018. When you bear in mind that the market is currently worth around $1.5 billion, this equates to market sales in excess of $4 billion per annum by the end of 2018.

Monday, 9 June 2014

OK Cigs: Making life easier with…

Good afternoon folks,

Thanks for all your feedback.

We’re hearing that you want e-cigs to be more convenient, so here’s what we’ve been busy working on to help.

Replacement batteries

For when your rechargeable runs out and there’s a lack of plugs – just whip out one of these and carry on vaping.

Link: http://www.okcigs.co.uk/OK-e-cigarettes-accessories-s/1827.htm

Vaporisers (Kanger EVOD Electronic Cigarettes Starter Kit)

Here’s another way to enjoy OK. Instead of using a disposable or rechargeable e-cig, these atomisers just need to be manually filled with our award-winning e-liquid. They work out cheaper in the long run too.



We’ve got more products and promotions up our sleeves too, so we’ll chat again soon!

Kindest regards,

The OK team

PS – don’t forget to refer a friend and earn yourself loads of MyReward points

Monday, 2 June 2014

OK Electronic Cigarettes MyRewards - save money with loyalty points

Good afternoon folks,

MyRewards - save money with loyalty points 


We'd like to reward you for shopping with us. So now every time you buy any of our products, you'll earn MyReward points. These can be used to discount your future online OK e-cig purchases.

How it works


When you're ready to use your discount, simply redeem your MyReward points HERE.

  1. These will be turned into a gift voucher. Carry on shopping as normal and when you get to the checkout this amount will automatically come off your total.

Tuesday, 27 May 2014

Will changing politics at the European Parliament slow down electronic cigarette regulation?

Over the last few years there has been controversy and dismay at the way in which the European Parliament and the European Union seem to have come together to rush through an array of regulations covering electronic cigarettes and vaping devices. In many ways the ongoing campaign to overregulate electronic cigarettes perfectly reflects the power grab situation in the European Union and the fact that some of these decisions are made in an undemocratic manner.

The recent European elections have seemingly prompted a seachange in the European political arena with an array of fringe parties now holding the balance. There is a growing optimism that overregulation of industries such as electronic cigarettes could well slow in the short to medium term as current members of the European Parliament look to reconnect with the electorate and get them back onside.

Thursday, 22 May 2014

Electronic cigarettes receive positive response from worldwide media

Over the last couple of years the electronic cigarette industry has experienced a major onslaught of negative comment, rumours and innuendo which presented a very mixed picture to the general public. There were rumours of tobacco cigarette companies flexing their muscles, politicians went on the offensive and regulators seemed determined to undermine the industry at every opportunity. However, since the European regulators and the FDA announced their plans for the future there has been a more positive response to the electronic cigarette industry across the worldwide media.

Those who've been following the industry will be well aware that nothing has really changed although the debates and arguments today for and against electronic cigarettes are more balanced than they ever have been. This is all that the industry has been requesting, a more balanced debate offering an unbiased opinion on the pros and cons of electronic cigarettes compared to their tobacco cigarette counterparts.

Tuesday, 20 May 2014

New research shows electronic cigarettes more effective than gum or patches

Despite the fact that many medical experts continue to play down the importance of electronic cigarettes a new report today published in the journal "Addiction" highlights a recent survey with very positive results for electronic cigarettes. In simple terms, the results of the survey indicate that electronic cigarettes improved the success rate of those looking to give up tobacco cigarettes by 60% when compared to traditional nicotine patches, gum and good old-fashioned willpower.

While we have seen a number of surveys over the last few months indicating the role that electronic cigarettes have to play for those giving up tobacco cigarettes, this is perhaps the largest survey to date taking in 5,863 smokers across England. The simple proviso for the survey was that participants attempted to give up smoking without the aid of prescription drugs or professional help.

Monday, 19 May 2014

Enjoy OK the E-Liquid way

After lots of testing and trialling. And then testing and trialling again, we are finally satisfied enough to introduce you to our latest product – OK E-liquid. This is the secret ingredient we put into our cartridges that makes the magic of vaping happen.

What does this mean for you? Well, you can fill any vapourisers or atomiser smoking devices you might have and enjoy all of your favourite OK flavours.

And why would you want to do this? Because you’ll save lots of money! An easy to use 10ml bottle – complete with dropper - costs just £4.98 and this will last you the equivalent of 100 tobacco cigarettes. Just top up your vapouriser and try. 

Buy OK E-liquid now and see for yourself.


Wednesday, 7 May 2014

OK Cigs - Bulk buy offers and our plans for the future

Hot on the heels of our 'Smoothest Vape 2014' award from Electronic Cigarette Bud, we are hard at work expanding our product range. We'll be back to tell you more about that soon. In the meantime you have been asking for bulk buy options on your favourite disposable electronic cigarettes - and we're more than happy to oblige.

Disposable bulk buy offer

You can now buy your favourite disposable electronic cigarettes in batches of 10 at a discount price with free delivery. Each batch of 10 king-size cigarettes offer the equivalent of 200 tobacco cigarettes. The hyper king cigarettes are equivalent to 500 tobacco cigarettes.

Thursday, 17 April 2014

Easter offers from OK, "the smoothest vape of 2014"

It's been a proud month for us.

The e-cig market has become swamped with new brands - but we're still winning awards for our flavours. OK have just been named, "The smoothest vape 2014", by Electronic Cigarette Bud, who also add: “The design is one of the smallest, handiest e cigs I’ve come across resembling a real tobacco cigarette at its best.”

But as a valued customer of ours, you probably knew that anyway!

Easter Offer

Easter is a time for reflection, relaxation and the period of Lent is for many the perfect opportunity to give up smoking cigarettes and help to beat their addiction. Perhaps the hardest part is making the decision, which only you can decide. However, once the decision has been made we can help you with the rest!

Tuesday, 11 March 2014

OK Cigs - March Newsletter

Spring is right around the corner and it’s been a time of positive changes at OK.

New partnership

We’ve joined up with the excellent Secret Cinema. They’re the guys that organise monthly gatherings in extraordinary locations and settings to screen films – and yes, you don’t know what you’re going to be watching until you get there, as it is indeed a secret. We’ll have 2 pairs of tickets to give away to Secret Cinema 21 soon.

More about Secret Cinema

Friday, 21 February 2014

Are you ready for No Smoking Day on 12 March?

As we approach official No Smoking Day on 12 March many people are already looking towards electronic cigarettes as a helpful means of reducing their tobacco cigarette intake. At this moment in time there are around 1.4 million regular electronic cigarette users in the UK and this figure is growing rapidly as electronic cigarettes become more popular.

You may also have noticed that the UK media gave significant coverage to former UK government advisor on drugs policy Professor David Nutt. He has come out in favour of electronic cigarettes as a means of reducing the impact which tobacco cigarettes have on the health of the nation. Indeed, his comments regarding electronic cigarettes potentially having the same impact as vaccinations certainly grabbed the headlines. When you bear in mind that Professor Nut had access to an array of data and feedback during his role with the UK government, his opinion on electronic cigarettes certainly carries great weight.

Will you be participating in No Smoking Day on 12 March? We will be announcing further details of our No Smoking Day promotion near the time – why not sign up to our Facebook and Twitter accounts to keep up to date with our latest offers and promotions?

Monday, 20 January 2014

Don't forget the OK Electronic Cigarettes January sale!

As we approach the end of January do not forget that the OK Electronic Cigarettes sale, offering an array of amazing offers, will soon be coming to a close. We have further discounted the cost of our starter packs as well as introducing free refills when buying rechargeable electronic cigarettes - not to mention the buy one get one free offer on disposable electronic cigarettes. Please check the January sales page for further details of these offers.

While many people find disposable electronic cigarettes the most convenient entry-level product we have seen a significant increase in sales of rechargeable electronic cigarettes. Our rechargeable electronic cigarettes come with a selection of different refill flavours and we also offer a comparison table so that you can match up our flavours with any of your preferred tobacco cigarettes. We also have an array of background information which will answer your questions about electronic cigarettes such as how to use them, how they work and much more.

Wednesday, 15 January 2014

OK Electronic Cigarette Feedback

We regularly receive positive e-mails and comments from OK electronic cigarette customers which we publish on our website. However, video feedback from customers and those who have tried OK electronic cigarettes for the first time allow individuals to speak in their own words, portray their thoughts and speak to website visitors directly.

Below is one of many YouTube videos we will be republishing in the weeks and months ahead giving you a further insight into OK electronic cigarettes and allowing our customers and those who have tried our products the ability to basically tell it how it is in their own words.

Filmed at St Pancras and Watford General Hospital

None of those interviewed for our YouTube video have any association or relationship with OK Cigs and the views portrayed are their own.

Tuesday, 7 January 2014

New Year sale of electronic cigarettes

While 2013 was a phenomenal year for the electronic cigarette industry, what better way to kick off 2014 than the OKCigs New Year sale of electronic cigarettes. We have put together some mouthwatering packages to help you start the New Year with an array of promotions and offers also scheduled throughout the year.

Whether you're looking at an OK electronic disposable cigarette, OK electronic rechargeable cigarettes or you like the look of our OK starter packs, there is something for everybody. The industry saw estimated sales of around $3.5 billion in 2013 with many experts predicting a significant increase in 2014. So, whether you are an existing customer of OKCigs, perhaps we have been recommended by a friend or you stumbled across us on the Internet, check out our array of offers and promotions today.

More and more people are also finding it helpful to join the OKCigs Facebook page which offers immediate access to our latest promotions, offers and discounts. If you have any questions or queries, maybe you are unsure which flavour of electronic cigarette best suits your requirements, feel free to contact us at your convenience. Grab yourself a bargain today!

Link: New Year electronic cigarette sale