"If all the smokers in Britain stopped smoking cigarettes and started smoking e-cigarettes we would save 5 million deaths in people who are alive today”
Says Professor John Britton of the Royal College of Physicians. Yet countries, organisations and governments continue to ban their use.
Yes, electronic cigarettes contain nicotine, but this itself is not hazardous. In fact, you can compare nicotine on a par with caffeine. Is someone who drinks five cups of tea a day frowned upon? No, but despite the health benefits of helping smokers away from tobacco, e-cigarette users have found themselves under attack from new banning rules.
When e-cigarettes first reached the public in 2007 there were condemned as 'substitutes would merely increase smokers' nicotine intake' and accused of just a way to sidestep the smoking bans.
Six years later we can show this isn't so. Britain is expected to hit 1 million users by the end of 2013. And 86 per cent of these users hadn't smoked since starting to use the device.