Wednesday, 20 August 2014

Legal challenge to EU Tobacco Products Directive

It is something which many in the electronic cigarette industry have been waiting some time for, a legal challenge to the ongoing EU Tobacco Products Directive. Those inside the industry have always believed it was just a matter of time before the European Union was taken to task over its heavy-handed and allegedly ill-advised Tobacco Products Directive. So where does this leave the European electronic cigarette industry and could this legal action really be successful?

Opening the floodgates

As we await further confirmation of the ongoing legal challenge the European Union will be running scared with a court of law likely to make public the facts, figures and professional advice used to create the EU Tobacco Products Directive. There have been rumours for some time that the original research note on which the advice was based was misconstrued with the author even stepping forward to suggest his words had been taken out of context and used to push forward with a predetermined policy.

Wednesday, 13 August 2014

Bulk-Buy Option on OK Eliquids

While many of you have already tried our award-winning OK Eliquid flavours we have had a number of requests for a bulk buy option for both traditional and fruit flavoured eliquids. We are pleased to announce that you are now able to buy the full range of OK Eliquid flavours in batches of five bottles at a discounted price and free of delivery charges. This will ensure that the next time you're OK Eliquid bottle runs dry you will have a replacement to hand!

We have also introduced a new pick and mix option whereby you can choose any five bottles from the full range of OK Eliquids. It seems that many of you would like to try different eliquid flavours and what better way than with the five bottle pick and mix option which is very simple to use. This option would also make a perfect gift for a friend or family member who uses eliquid or perhaps somebody who is looking to do so in the future.

Monday, 11 August 2014

When will the FDA confirm future electronic cigarette regulations?

Despite the fact that we are now more than six months over a two-year investigation into the electronic cigarette industry, there is still no definitive word when the FDA will introduce new regulations. Just a few weeks ago the administration announced a number of proposals which were very quickly put out to consultation (indeed the consultation period was extended) and we await further news of the future structure. At this moment in time it is unclear when the actual regulations themselves will be laid on the statute books but there could well be some hurdles to overcome.

It was interesting to see just last week that in excess of 20 US state attorney generals contacted the FDA demanding further restrictions and regulations on electronic cigarette sales. Indeed they also called for a ban on the 7000+ eliquid flavours now available despite the fact that these have proven to be very popular with former tobacco cigarette smokers who have switched to their electronic cigarette counterparts.

Monday, 21 July 2014

July Newsletter - OK Cigs: New flavours for summer + double reward points


Enjoy our new tropical tastes this summer.

We have plenty of fresh e-liquid flavours to give you that cool shisha-effect. Try watermelon, blueberry, vanilla and even Pina Colada! There are 12 to choose from. And we've still got all our regular favourites - bold, gold, light, menthol, tobacco zero – to pick too. Check our flavours below:-

Thursday, 17 July 2014

OK Cigs voted favourite in independent survey of UK’s top 5 e-cigarette brands

OK Cigs has just been voted the most preferred electronic cigarette for ‘taste and feel’ in an independent consumer survey.

Zero Six conducted the research to determine the product preferences of existing and potential electronic cigarette users. Participants tried the UK’s top five brands: E-Lites, Njoy, Vype, OK, and Nicolites and rated each for flavour and feel using similar nicotine strength disposable e-cigs for each. OK easily took first place as favourite with over 95% of participants classifying OK e-cigs as ‘Good’ or ‘Very Good’.

Friday, 27 June 2014

Free car charger with every OK rechargeable electronic cigarette!

Good evening,

Weekend offer

Over the weekend of 28/29 June you will receive a free car charger when you buy a rechargeable electronic cigarette.

The car charger is very simple to use and will ensure that you have a fully charged electronic cigarette on the move. Check our range of rechargeable electronic cigarettes and grab yourself a bargain today.

If you have any questions or queries please give us a shout and we will get back to you asap.

Kindest regards from,

The OK team

Tobacco bonds under pressure as electronic cigarette sales rise

There have been a number of reports this week regarding the $90 billion plus tobacco bond market which appears to be struggling in light of a decline in tobacco cigarette sales with more people now taking up electronic cigarettes. This is creating a very difficult situation for a variety of US state authorities who put together an agreement with large US tobacco companies in 1998 to pay annual compensation to cover additional healthcare costs.

These annual payments, which were agreed prior to the rise in electronic cigarette sales, are directly based upon tobacco cigarette sales in the US. As you can imagine, while sales of tobacco cigarettes have reduced by an average of 3.4% per annum since 2000, many experts believe this rate could increase to around 7% in the medium term. So where does this leave tobacco bonds?